Community Before Corporate greed. Transparency Before Development.
Defend El Sereno — Together
El Sereno is a historic Latino, working-class neighborhood with deep roots, culture, and resilience.
And once again, decisions that will permanently reshape our community are being pushed forward without transparency, without accountability, and without our consent.
What’s Being Pushed on El Sereno
At the corner of Huntington Drive & Portola, a five-story, 111-unit development is being rushed forward by SOLA Impact.
This developer talks about equity—but their actions tell a different story.
SOLA Impact has a documented pattern of unethical-business practices, avoiding accountability, and hiding the identity of the owners & developers on their own website.
When a developer won’t show their face, it’s for a reason. Cuando no te dan la cara, es por algo.
Development Done To Us — Not With Us
This project targets low-income households yet includes zero vehicle parking, despite being located on Huntington Drive, the major thoroughfare connecting El Sereno, the San Gabriel Valley, and Los Angeles.
El Sereno residents understand Huntington Drive. SOLA Impact does not — and they don’t care.